The ongoing pandemic will mean many changes in our individual and collective lives. The world in which we are going to live will be quite different. It will be a global world of complexity, uncertainty, stronger competition and high standards of quality and innovation. Our society is confronted with new challenges and the responsibility for all of us is to be able to contribute answers to the different questions that, as a community, we are facing. The time for this new society of thought is part of the new creative matrix of concrete proposals to the challenges that are brought to the community on an every-day basis by people and organizations.
A thinking Society is not decided by law. It must be supported by the most modern standards of innovation, creativity and competitiveness. This is the reason to believe that a new standard for the global community is more than a possibility, it is an individual and collective necessity for all of us as effective global citizens. The difference for this new society in this new world will be in the capacity of individual participation as the central contribution to the reinvention of the collective society.
This will be an intelligent commitment between past traditions and the future of innovation. It will be effectively constructed by all the actors in a free and collaborative strategic interaction. The acceleration of the quality of our communities depends largely on its people and institutions. An active commitment, in which the focus is on the participation and development of new competencies, on a collaborative basis, must be the key difference. This is the main purpose of our effective participation in an open public space in which we want and we need to be better.
A thinking society must also be developed by a permanent flow of ideas; ideas that demand a permanent collaboration between different actors, with the strategic challenge of reinforcing the central competences of society, and qualifying them as the unique ways of creation of value and modernity. The markets are facing also a unique opportunity in that the ideas make the difference and we must be aware that is the best for our goal towards reaching a level of excellence.
All of this will require a commitment to partnership in order to build a real strategy of confidence in the implementation of different policies. The focus on innovation and knowledge as the drivers of creating added value with international dissemination is a unique challenge that may be the answer to a new interaction between those who have the responsibility of thinking and those that have the responsibility of producing goods and services.
The Thinking Society will demand a new competitive attitude. We need people to have a new challenge. Society must be able to be the real platform of a more entrepreneurial attitude, centered in new areas of knowledge and new sectors of value. In a modern and active society, the keyword is co-creation. It will be needed to promote a dynamic and active creation process that involves each citizen as this will serve as the main challenge for the next few years.
In short, a society of thought must be an affirmation of confidence in excellence; and that excellence must be the new competitive advantage for a new society of ideas that is pushed by the enablers of modernity, added value and excellence. This is a very clear idea that suits the major challenge that our society faces and which requires new answers to different questions. The act of global participation in such a demanding society is an exercise of commitment between individual creativity and collective cooperation.
This is the challenge of a thinking society.