The Business of Virat Kohli – How Free Internet Fueled His Rise


Virat Kohli is one of the highest paid athletes in the world (according to Forbes), one of the most famous athletes in the world (ESPN) and among the 100 most influential people in the world (Time magazine). So we made a video about the business of Virat Kohli.

Thanks to Adarsh Arun for helping us with the script!

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⏱ Timestamps
00:00 Intro
01:10 King Kohli
04:10 The Jio Effect
06:20 Endorsements & Investments
09:48 On his way to global icon?

? About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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