The coming New Year that we face will be quite challenging. After the social and economic crisis caused by the COVID pandemic, 2021 will have to be the year where both people and companies need to adjust to a different order. Society must regain its agenda and at the same time must be able to embrace a message of hope for the future. In this way, it is essential to learn the lessons that emerge from the hard times that all of us have been living through over the last year. In that respect, a new standard for our collective lives that is based on innovation and creativity will be key factors for the new year.
Our society has a central role to play towards a new attitude in regards to the creation of value and focus on creativity. During a time of change, our society cannot wait. Our society must confirm itself as an enabler in a very demanding world and introduce to our citizens and institutions a capital of trust and innovation that is essential to ensure central leadership for any future agenda in a more uncertain and complex world. The actors from our society should be more global and capable of driving to the social matrix as a unique dynamic of knowledge building and to sell it as a mobile asset on the global market.
The next year must include some strategic proposals that demand a new operational agenda from all the political, economical and social actors. Our society must know how to integrate, in a positive way, its citizens. Social cohesion is done with the constructive participation of the citizens, which is necessary for an effective attitude of mobilization. Education must be the right tool for this strategic ambition for our society. Secondly, innovation and creativity must be the enablers for competitiveness in our economy. Universities and companies must perform a new strategic partnership that is centered on the objectives of added value, creativity and knowledge.
The excellence of our society is tied to the excellence of citizens and institutions. The focus on innovation and creativity will be the effective confirmation and the basis for a new agenda in our society, all of which depends on a new sort of collective intelligence that should be embraced by all of us along with confidence in the development of our capacity to enact an effective agenda of change. Our society has a unique identity based on its strong culture. Society must be able to involve other global partners in the construction of integrated projects that are focused on the development of culture as a driver for development. The reinvention of our culture is, itself, a very innovative way to involve more of our citizens and institutions in this project for the future.
We need a society of citizens where people know who they are and have a strong commitment to the values of freedom, social justice and development. This is the reason to believe that a new standard of social justice is more than a possibility, it is an individual and collective necessity for all of us, as citizens. The difference for our society will be in the capacity of the individual as the central contributor to the reinvention of the present. This is a process that is not determined by law. It is effectively constructed by all the actors in a free and collaborative strategic interaction.